Irish golf club marketing tools

You have a divot.
Let's help fill it.

A golf bag of digital marketing tools for the people who run golf clubs

One person. Five jobs.

divot was built for
the person doing everything

Running the marketing for a golf club should not require a dedicated team or an agency on retainer. Most clubs have one person doing everything: answering the same questions on the phone, trying to fill tee times, posting to Instagram, chasing reviews, and writing the occasional blog post. divot is five purpose-built tools that take the repetitive work off your plate and put it on autopilot. Every tool is designed specifically for golf clubs. Nothing is generic. Nothing needs a manual.

Tee

Empty tee times go unfilled because writing the promotional copy is slow and awkward. Tee generates ready-to-post messages for WhatsApp, Instagram, Facebook, email, and Google Business Profile in seconds. Fill in the details, hit generate, copy and paste.

Tee time copy
Caddy

Golfers visit your website at midnight and leave without booking because nobody answered their question. Caddy is an AI assistant trained on your club: your green fees, societies, membership, course rules, opening hours, and FAQs. It answers for you, around the clock.

AI assistant
Reviews

Happy golfers rarely leave reviews because finding the right page on Google or TripAdvisor is too much effort. Reviews gives your club a short, memorable link that sends them straight there. One link. Every platform. Ask them on the first tee or at the bar.

Review collector
Captions

You have great photos of the course, the clubhouse, the views on the 18th. What you do not have is time to write the captions. Captions turns a photo and a few words into polished posts for Instagram, Facebook, TikTok, X, and Google Business Profile. Immediately.

Social captions
Post

A golf club that publishes regular blog posts ranks better on Google and keeps members engaged. Post helps you write them. Tell it the topic, a few details about your club, and it drafts a proper article in your voice. Course updates, society previews, seasonal tips.

Blog writer
The cost of doing nothing

What are your empty tee times
actually costing you?

An unfilled tee time is not just a quiet afternoon. It is a green fee, a bar tab, and a potential repeat visitor that walked out the door. Move the sliders and see your numbers.

Your tee time revenue calculator
Adjust to match your club. The results update instantly.
Empty tee times per week ? 8
2100
Golfers per tee time ? 2
14
Average green fee per round €45
€20€250
Ancillary spend per golfer ? €20
€0€250
Golfers who return for another round ? 30%
10%80%
Chance of a society booking ? 1%
0%20%
Lost per month
—
Lost per year
—
Convert just 20%
—
recovered per year
30% repeat visits
—
recurring revenue per year
1% conversion
—
society/group revenue per year
Total recoverable per year
—
across all three streams
A golfer who discovers your course on a quiet Tuesday and has a great round is one of your best prospects. They came without expectations, they got value, and they left happy. That golfer is far more likely to return, and to bring their regular fourball with them.

divot is coming in 2026

Interested? Let Stephen know at go@splash.ie